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50 results from the “Femininsight *“ survey, executed by Sanoma Media among 3000 Belgian women. With less than 140 characters, each conclusion can easily be spread by Twitter. Have a look at the presentation and spread the word!
* This survey is part of the project "I'm Every WOMAN" by Sanoma Media Belgium.
Follow I’m every Woman on Twitter@iewoman#Femininsight.
Contact: vanessa.sanctorum@sanomamedia.be - 02/ 776 27 68 |
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The first results are available of the Femininsight* survey among 3,000 Belgian women.
Download the presentations of the results per sector:
Beauty
Fashion
Food
Meet our six types of women and learn more about their lifestyle, media usage and shopping behaviour in the beauty & fashion sections.
Watch the videos of the Ambitionista, the Epicurista, the Evasionista, the Harmonista, the Rationalista and the Traditionalista
* This survey is part of the project "I'm Every WOMAN" by Sanoma Media Belgium.
Follow I’m every Woman on Twitter@iewoman#Femininsight.
Contact: international@sanomamedia.be - +32 2 776 27 59
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Sanoma Media shares its expertise on women and presents the results of its latest women’s survey. The 3000 women surveyed are divided into six clearly described types, each with their own style of living, purchasing behaviour and media usage.
Press release
Download the presentations of the results per sector:
Beauty
Fashion
Food
In addition, check out I'm every Woman on twitter @iewoman/#Femininsight.
Contact: international@sanomamedia.be - +32 2 776 27 59
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01/05/2011
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clo willaerts
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The "Digital Mums with Young Children Executive Summary" reveals pan-European insights from the 2010 Mediascope Europe study commissioned by the European Interactive Advertising Association. The study looked at the impact having a young family has on the media lifestyles of European women.
Key highlights from the report:
- Mums with young children are embracing the internet and the internet is playing a crucial role in helping mums enrich and keep in control of their busy everyday lives
- These digital mums with young children are developing a deeper engagement with online content. In addition to task-based activities they are now using the internet for relaxation and entertainment and to engage with other people online
- Digital mums with young children are participating and personalising their web experience. They are connecting via social networking sites and contributing to forums and blogs
- The online activities and shopping habits of digital mums with young children varies significantly compared to those without young children. Advertisers should be aware of these differences in order to outreach to their target market
Further reading:
01/05/2011
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clo willaerts
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In January 2011 online community
HeardItFromAMom.com surveyed 514 of their members. Some of the highlights of
How US Moms Share and Spread Information include:
- slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate
- a little more than one in three moms use Twitter (36%) and personal blogs (34%)
- a near-universal 98% of moms with email accounts check them at least once a day
Further reading:
30/04/2011
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clo willaerts
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Today,
more women work outside of the home than ever before. And, those who work at home would rather
connect with real friends on Facebook and Twitter instead of virtual friends on television.
From Adweek's
Zynga Kills Soaps Audience shifts as viewers become gamers:
While the soap audience has been shrinking for decades, driven by more women in the workplace and a 200-channel universe, the genre's decline appears to have accelerated over the past few years with the meteoric rise of social gaming.
From Newsweek's The Richer Sex - Companies had better cater to women:
Even before the financial crisis, the spending power of women was increasing in both rich and poor countries. The downturn has accelerated the trend, particularly in the United States. American men lost more jobs (they worked in the hardest-hit areas like financial services and manufacturing), whereas women started more companies. The pay gap has also continued to decrease. In 35 percent of double-income households in the United States, wives now make more than their husbands, up from 28 percent five years ago. Assuming the trend continues, the average woman will make more than the average man by 2024.
A few examples of companies who do cater this growing group of
women with wallets:
- “It’s no accident that Apple is the only company in the technology arena making any money,” says Michael J. Silverstein, a partner at Boston Consulting Group. “They make things that are beautiful, and you can charge a lot more for them.”
- Nintendo is doing a brisk business selling fitness-oriented Wii games to women.
- Best Buy has added a concierge service (à la Apple) to appeal to female shoppers.
- In Britain, one of the top players in financial services is also a grocery store—Tesco—which women trust with their food shopping, then later their savings accounts and car insurance.
Pimp your style with Flair pumps! |
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One of the main complaints of advertisers is "the effect of magazines on sales can't be measured". Together with: "Magazines are slow in building traffic". Well, thanks to the Dutch Flair readers and shoe retailer Torfs, I have recent proof that these statements are not true. If done in a good way (Knowing your audience).
Discover the Flair pumps case here
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09/03/2011
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A recently published study claims that women who base their self worth on their appearance, tend to share more photos online and maintain larger networks on online social networking sites.
The study was performed by University at Buffalo researcher Michael A. Stefanone and was published in the journal Cyberpsychology, Behavior and Social Networking.
Stefanone says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention. What's more, the women in this study who base their self worth on appearance were also are the most prolific photo sharers. His remarks on these findings:
"[I]t is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians'."
09/03/2011
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by
clo willaerts
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A recently published
study claims that women who base their self worth on their appearance, tend to share more photos online and maintain larger networks on online social networking sites.
The study was performed by University at Buffalo researcher Michael A. Stefanone and was published in the journal Cyberpsychology, Behavior and Social Networking.
Stefanone says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention. What's more, the women in this study who base their self worth on appearance were also are the most prolific photo sharers. His remarks on these findings:
"[I]t is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians'."
27/01/2011
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clo willaerts
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From
Online Communities Are a Winner for Women @ emarketer.com
On social media sites, women like to
- keep up with friends and family
- get entertained
- share information
- give advice
Women appear to be compartmentalizing their social media habits on different types of sites.
Compared to social media, the respondents of a 2010 BlogHer and IVillage study shows that women
see niche online communities as more trustworthy. Hence the bigger role of niche online communities in finding and sharing information about products/services and in the buying decision process.
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