Marketeers still struggle with the question: "What is the effectiveness of advertisements?" And: "Did I make the right choice?" To anwer these questions Medialogue designs impact tools to measure campaigns on a qualitative and quantitative level.
MAGSCAN is having a makeover: the project is expanding its offer and presents new features. Please consult our 2011 offer of the MAGSCAN Opportunity Plan.Contact : international@sanomamedia.be - +32 2 776 27 59
Read More
Yento!, the CRM platform for direct marketing, is offering you the opportunity to communicate effectively with readers of the Sanoma Media Belgium, Rossel and Corelio magazines. Take advantage of these summer promotions, valid until the end of August.Contact: international@sanomamedia.be - +32 2 776 27 59
Pimp your style with Flair pumps!
One of the main complaints of advertisers is "the effect of magazines on sales can't be measured". Together with: "Magazines are slow in building traffic". Well, thanks to the Dutch Flair readers and shoe retailer Torfs, I have recent proof that these statements are not true. If done in a good way (Knowing your audience).Discover the Flair pumps case here
Stop|watch, Sanoma Media's impact barometer for magazine advertisements, is a well known tool with a solid reputation amongst Belgian advertising executives and advertisers.
Titles, field, disponibility results
(January 2009)
Everything on the impact of advertisements in magazines Eye|watch
(Presentation by Medialogue & Rogil in pdf)
A comparison of eye tracking and click testing(Paper by Katrien Wijnen & Véronique Couvreur & Geert Van Boxem,Sanoma Magazines Belgium|Karen Hoegaerts,ROGIL)
What makes a magazine ad catch your eye? First and foremost: creativity. But creativity breaks all rules. Nevertheless a number of physical and environmental characteristics influence the effectiveness.
