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Sun, sea, beach ... and of course Flair. During the summer months magazines are the pre-eminent choice for young people (source: Media & young women, Sanoma Media, 2011). This is the season when they have more time to enjoy their favourite magazine.
But Flair is obviously more than just a magazine. Over the summer period, this strong brand will be activating its enthusiastic community through various touch points (in print and online): the magazine (restyled & improved from 05/22) will bring weekly promotions, will be present at events; will have a strong presence on the beach, at the airport and at festivals ... and will be supported by a strong media campaign.
10 reasons to energize your brand with Flair:
1. As from 22/5 Flair will be restyled to attract even more readers.
2. The days are getting longer, which means there’s more time to read.
3. During the summer months, readers watch less TV, but enjoy reading their Flair magazine all the more.
4. The holidays put readers in a good mood. They are more receptive to publicity and the information will come across more positively. This makes Flair readers ideal ambassadors for your brand.
5. Holiday time is the best time for readers to enjoy their favourite magazine.
6. From June onwards there will be an online "Maximize your summer" file with special display formulas and options for partnership.
7. Thanks to advertising, 62% of Flair readers are aware of new products, brands and services (Femininsight 2011)
8. 69% of readers rely on Flair's beauty advice; 68% have at some point found their fashion inspiration in Flair and 36% have at some point bought clothes after seeing them in Flair (VuLu summer 2011).
9. For 65% of Flair readers, women's magazines are a source of inspiration for recipes (Femininsight 2011).
10. You can benefit from our discount cross-media offer or a personalized partnership (see below).
Make your brand shine with Flair. Reserve your place in our summer editions (13 weeks starting from 05/29) and combine it with flair.be bathing it in "FLAIR sunshine".
Enjoy our affordable, combined rate:
Flair Summer Cocktail (print + online)
Flair Vl. + Flair Fr. + flair.be
Print: 1/1 pagina: 1+1 free
Click here for the deadlines
Online:
New summer size: 1 week + 1 week free
Estimated number of copies: 322,000
Rate :€ 47,300 € 23,650
Flair Cocktail à la carte (partnership)
Get in touch with your contact at Sanoma Media for a customized proposal.
Contact: international@sanomamedia.be - +32 2 776 27 59 |