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Everyone that doesn’t consider media planning as just a matter of numbers can find the necessary information to give a qualitative approach to media plans in this section. Here we take a close look at different presentations, papers and external sources.But Medialogue doesn’t limit itself to studies on magazines and the internet! We keep track of the evolutions in other media too.



Media

MAGSCAN expands its offer

01/07/2011 | by cdefraigne | 0reactions | Send
Category : MC effectiveness , MC media , MAGSCAN , media effectiveness
 Magscan

MAGSCAN is having a makeover: the project is expanding its offer and presents new features. Please consult our 2011 offer of the MAGSCAN Opportunity Plan.

Contact : international@sanomamedia.be - +32 2 776 27 59

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ZOOM GEZONDHEID reaches 430,000 copies

28/01/2011 | by Coralie & Vanessa | 0reactions | Send
Category : MC media , MC sectors , health , (marketing to) women , our brands , pharma , print advertising , special editions print , women
  ZOOM GEZONDHEID/ZOOM SANTE is a health magazine that focuses on a central theme. There is also a focus on current health topics, specialists give their opinion and readers are introduced to what is new at the chemist.
On 28 April ZOOM GEZONDHEID will be distributed for free together with Libelle, and ZOOM SANTE with Femmes d' Aujourdhui. Together these strong magazines have a circulation of more than 430,000 copies. Themes that will be discussed: allergies, slimming and vitamins.
Book before 24/03! 

Contact: Medialogue International - +32 2 776 27 59 – international@medialogue.be

Creative formulas in Humo and Télé Moustique

27/10/2010 | by mcolson | 0reactions | Send
Category : MC media , Humo , magazines , (marketing to) couples , (marketing to) men , Moustique , our brands , print advertising
Logo_HUMO_TéléMoustique Impact tools will tell you: creative formulas have a much greater stopping power, and a far greater impact. This is why Humo and Télé Moustique offer more than just ordinary advertisement pages. Take a look here at all the choices, be inspired, and above all, start publishing your brand in an original way in Humo and Télé Moustique.
Contact: international@medialogue.be - 02 776 27 59

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MAGSCAN... make advertising future with mobile!

22/08/2010 | by Vanessa | 0reactions | Send
Category : MC media , ad engagement , digital , MAGSCAN , mobile advertising
Mobile browsing is becoming increasingly popular in Belgium too. Who are these Belgian mobile browsers? What do they do online? What can mobile advertising do for you? How do we deal with this phenomenon at SMB? Your answer lies here.
Contact: Vanessa Sanctorum - v.sanctorum@medialogue.be


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Women and their ...iPhone

27/07/2010 | by Vanessa | 0reactions | Send
Category : MC media , digital , MAGSCAN , (marketing to) women , mobile advertising , research , women
 
 		  

Who has the popular Apple smartphone, where and how was the device purchased? We carried out a survey to find out more about the finer details.

Also, we were interested in the Internet behaviour of the users: to what extent do they use applications and how popular are social networks such as Facebook and Netlog? Consumers not only want to determine 'themselves' what information to consult, they also want to determine how, where and when to do it.

 

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Shopping pages can optimise advertising effects

26/07/2010 | by Vanessa | 0reactions | Send
Category : MC media , Libelle , MAGSCAN , research , shopping

We don’t get a second chance to make a good first impression!
68% of readers who saw the shopping pages in Libelle, stated that they had a positive image of the represented brands! So don’t hesitate to help your products leave a good impression thanks to the shopping pages in Libelle and Femmes d’Aujourd’hui!

 



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MAGSCAN Opportunity Plan

21/05/2010 | by golenaed | 0reactions | Send
Category : MC media , creativity , MAGSCAN

  Enhance the impact and creativity of your communication with new special formulas from the Magscan Opportunity Plan.  Want to know more?

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MAGSCAN make you jump!

29/03/2010 | by Vanessa | 0reactions | Send
Category : MC media , MC target , community activation , leisure , MAGSCAN

On 20th April Flair (Vl.) launches a new, super fun fitness hype with the jump rope: the Start to Jump! action.
Other sports that excite the Flair readers are listed here.

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10 reasons to advertise in magazines

25/01/2010 | by Vanessa | 0reactions | Send
Category : MC media , MC Read also Media , magazines , MAGSCAN , media effectiveness , media planning , research

This item combines existing PPA, UK research evidence and third party research to highlight the effectiveness of magazines as an advertising medium.

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The Twenty Tweetable Truths About Magazines

01/12/2009 | by Think Lab | 0reactions | Send
Category : MC media , magazines , MAGSCAN , research
   

MPA started a campaign to spread twenty truths about magazines. They created 20 short sentences (40 characters or less, hence tweetable) and put them in flashy presentation.

Their goal is to spread knowledge about the continuing power of magazines. The idea is that all magazine advocates use these statements and the movie wherever they can.


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