media http://cs.sanomamedia.be/en/54fda498-bea1-4316-97b6-f3911333ae55 media en-GB Copyright by Adapt.Net http://cs.sanomamedia.be MAGSCAN expands its offer cdefraigne http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=61347c7a-95e4-4ddf-aa59-81311e330866 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=61347c7a-95e4-4ddf-aa59-81311e330866  Magscan

MAGSCAN is having a makeover: the project is expanding its offer and presents new features. Please consult our 2011 offer of the MAGSCAN Opportunity Plan.

Contact : international@sanomamedia.be - +32 2 776 27 59

]]> Fri, 01 Jul 2011 14:58:00 GMT MC effectiveness MC media news MAGSCAN media effectiveness ZOOM GEZONDHEID reaches 430,000 copies Coralie & Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=80df145a-a021-459b-a522-724e64fc51c6 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=80df145a-a021-459b-a522-724e64fc51c6   ZOOM GEZONDHEID/ZOOM SANTE is a health magazine that focuses on a central theme. There is also a focus on current health topics, specialists give their opinion and readers are introduced to what is new at the chemist.
On 28 April ZOOM GEZONDHEID will be distributed for free together with Libelle, and ZOOM SANTE with Femmes d' Aujourdhui. Together these strong magazines have a circulation of more than 430,000 copies. Themes that will be discussed: allergies, slimming and vitamins.
Book before 24/03! 

Contact: Medialogue International - +32 2 776 27 59 – international@medialogue.be ]]> Fri, 28 Jan 2011 15:04:00 GMT homepage MC media MC sectors news health (marketing to) women our brands pharma print advertising special editions print women Creative formulas in Humo and Télé Moustique mcolson http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=234b186c-df33-4365-8060-9df141fe5016 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=234b186c-df33-4365-8060-9df141fe5016 Logo_HUMO_TéléMoustique Impact tools will tell you: creative formulas have a much greater stopping power, and a far greater impact. This is why Humo and Télé Moustique offer more than just ordinary advertisement pages. Take a look here at all the choices, be inspired, and above all, start publishing your brand in an original way in Humo and Télé Moustique.
Contact: international@medialogue.be - 02 776 27 59
]]> Tue, 26 Oct 2010 23:28:00 GMT homepage MC media news Humo magazines (marketing to) couples (marketing to) men Moustique our brands print advertising MAGSCAN... make advertising future with mobile! Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=6cf71448-c57f-421b-be3d-c10b295c09de http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=6cf71448-c57f-421b-be3d-c10b295c09de Contact: Vanessa Sanctorum - v.sanctorum@medialogue.be


]]> Sun, 22 Aug 2010 15:25:00 GMT MC media ad engagement digital MAGSCAN mobile advertising Women and their ...iPhone Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=20faeaf2-dbf9-4838-b733-8d5cc7a10d42 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=20faeaf2-dbf9-4838-b733-8d5cc7a10d42  
   

Who has the popular Apple smartphone, where and how was the device purchased? We carried out a survey to find out more about the finer details.

Also, we were interested in the Internet behaviour of the users: to what extent do they use applications and how popular are social networks such as Facebook and Netlog? Consumers not only want to determine 'themselves' what information to consult, they also want to determine how, where and when to do it.

  ]]> Tue, 27 Jul 2010 07:00:00 GMT MC media news digital MAGSCAN (marketing to) women mobile advertising research women Shopping pages can optimise advertising effects Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=0acc4896-0038-4050-9034-e9c57901f1b0 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=0acc4896-0038-4050-9034-e9c57901f1b0

We don’t get a second chance to make a good first impression!
68% of readers who saw the shopping pages in Libelle, stated that they had a positive image of the represented brands! So don’t hesitate to help your products leave a good impression thanks to the shopping pages in Libelle and Femmes d’Aujourd’hui!

 



]]> Mon, 26 Jul 2010 14:49:00 GMT MC media Libelle MAGSCAN research shopping MAGSCAN Opportunity Plan golenaed http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=7e409e06-95fb-4322-8147-7743e7cb7d89 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=7e409e06-95fb-4322-8147-7743e7cb7d89
  Enhance the impact and creativity of your communication with new special formulas from the Magscan Opportunity Plan.  Want to know more?
]]> Fri, 21 May 2010 09:03:58 GMT MC media news creativity MAGSCAN MAGSCAN make you jump! Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=630278aa-b54f-4d2d-824d-dcbacf9f3156 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=630278aa-b54f-4d2d-824d-dcbacf9f3156

On 20th April Flair (Vl.) launches a new, super fun fitness hype with the jump rope: the Start to Jump! action.
Other sports that excite the Flair readers are listed here.

]]> Mon, 29 Mar 2010 09:03:32 GMT MC media MC target community activation leisure MAGSCAN 10 reasons to advertise in magazines Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=f24e2788-d69e-49dd-aeb0-bae860d20c9b http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=f24e2788-d69e-49dd-aeb0-bae860d20c9b
This item combines existing PPA, UK research evidence and third party research to highlight the effectiveness of magazines as an advertising medium.

]]> Mon, 25 Jan 2010 12:38:35 GMT MC media MC Read also Media magazines MAGSCAN media effectiveness media planning research The Twenty Tweetable Truths About Magazines Think Lab http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=8ffc01ae-e2af-4bc1-a135-fc2509d232fd http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=8ffc01ae-e2af-4bc1-a135-fc2509d232fd    

MPA started a campaign to spread twenty truths about magazines. They created 20 short sentences (40 characters or less, hence tweetable) and put them in flashy presentation.

Their goal is to spread knowledge about the continuing power of magazines. The idea is that all magazine advocates use these statements and the movie wherever they can.


]]> Tue, 01 Dec 2009 08:53:13 GMT MC media magazines MAGSCAN research MAGSCAN devoted to the ‘Power of magazines’ kdedecker http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=030e129a-8f2d-4eaf-add8-fc14b76b307f http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=030e129a-8f2d-4eaf-add8-fc14b76b307f Mon, 16 Nov 2009 09:35:35 GMT homepage MC media news MAGSCAN print advertising Goedele Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=2fdb4ab8-063c-4b57-962d-66595d1ca97f http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=2fdb4ab8-063c-4b57-962d-66595d1ca97f


The readers of Goedele like the quality and the surprising tone of this monthly.

Discover the results of our qualitative research.
 
]]> Sun, 26 Apr 2009 17:31:29 GMT MC media magazines (marketing to) women media planning our brands research Gael for Men & Feeling Mannen Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=5b113e27-3881-4e13-a06f-eb27c2fd7ab1 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=5b113e27-3881-4e13-a06f-eb27c2fd7ab1
At the end of September 2008 a Feeling Mannen and Gael for Men, counting 100 pages, came with Feeling and Gael. An upscale, luxury magazine for him, filled with trends, news, catwalk previews, interviews, shopping, fashion…

We have tested these specials amongst our readers, men & women.

]]> Sun, 26 Apr 2009 17:08:24 GMT MC media magazines (marketing to) couples media planning our brands research Media Mix Cases Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=351b3197-2ad5-4790-9d38-3365f8835112 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=351b3197-2ad5-4790-9d38-3365f8835112
The magazine press has come out fighting and refuses to be pushed into the background. By playing the complementarity card, it dares to question television's decisive role in a campaign, because it's worthwhile bearing in mind magazines' unique role in the media mix.

Let's take a look at the main facts which illustrate this medium's relevance to the media plan!

]]> Thu, 23 Apr 2009 15:02:13 GMT MC media mediamix research Time|planning Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=27316be1-c81b-4cfa-ac9a-9bcecefccb3d http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=27316be1-c81b-4cfa-ac9a-9bcecefccb3d
Current audience research doesn't provide information about the point in time when a reader for the first time leafs through or reads a certain issue. Time|planning1 investigates this element of TIME. The study Time|planning2 will give you more insight on methodological matters regarding readership accumulation. 

]]> Wed, 22 Apr 2009 09:35:19 GMT MC media magazines media planning research Media Planning as a Conspiracy Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=477e6770-4f64-42f1-b238-3feb38c1d4bc http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=477e6770-4f64-42f1-b238-3feb38c1d4bc Television is the major leader in media plans. Looking for arguments to boost magazines in your plan? Click here, it’s this way...

]]> Wed, 22 Apr 2009 08:49:41 GMT MC media media planning mediamix Engagement Counts Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=bdf60361-549f-4c9c-ba8e-f110ea825ce0 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=bdf60361-549f-4c9c-ba8e-f110ea825ce0 New information on the complementary use by consumers of magazines and their websites has been provided in a UK survey titled Engagement Counts. And clearly: the two channels work well in tandem!]]> Wed, 06 May 2009 12:20:02 GMT MC Read also Media digital magazines mediamix research Under the Influence of Magazines Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=74da6e69-a219-46a9-ae1b-e1d2069c9714 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=74da6e69-a219-46a9-ae1b-e1d2069c9714 Discover why magazine advertising is a viable vehicle for advertising and is still a strong medium to work with!]]> Tue, 21 Apr 2009 09:48:58 GMT MC Read also Media digital magazines mediamix print advertising research Print.Your brand in their hands Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=0d92e045-19b2-49b6-a435-70b3b3245ca9 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=0d92e045-19b2-49b6-a435-70b3b3245ca9


This is the theme of the PrintSells campaign organized by a group of partners known as the United Print Chain.

]]> Tue, 21 Apr 2009 09:44:46 GMT MC Read also Media magazines print advertising THE Revolution Vanessa http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=496f3d41-d4af-44d5-8970-12b7a2dd96e9 http://cs.sanomamedia.be/en/084841e4-d40b-4b4c-8da0-e1b0df86d556/Blog/DetailBlog/?id=496f3d41-d4af-44d5-8970-12b7a2dd96e9

We would like to draw your attention to the initiative of the Periodical Publishers Association (PPA|UK).
 
Go take a look and get inspired all over again with our wonderful medium!

- The Media Revolution -

]]> Tue, 21 Apr 2009 09:39:24 GMT MC Read also Media magazines