The 'just in time' spring themes in Libelle, Libelle Paasdecospecial and Libelle Tuinspecial, Femmes d’Aujourd’hui and Les Jardins de Femmes d’Aujourd’hui will inspire and entice 1,426,700 readers (3 MRP to 4*). The ideal time to boost your brand awareness. Check out our spring themes. 
* CIM national 2011

Contact: international@sanomamedia.be - +32 2 776 27 59

Libelle, Femmes d'Aujourd'hui, Vitaya and Humo are encouraging their readers to start using their bikes with tips & tricks from famous cyclists, detailed routes and training programmes, purchasing advice, attendance at cycling events etc ... Promote your brand with an interested audience. Check out our combination offers.

Contact: international@sanomamedia.be - +32 2 776 27 59

The first Glam*it Fashion Special, powered by Flair, will appear on 6 March: 100 glossy, sexy and seductive pages for it* girls who love luxury, pleasure and shopping. Let your brand stand out amid this exciting background of glamour, beauty & fashion. More info.

Contact: international@sanomamedia.be - +32 2 776 21 59

In addition to a much-visited website (1.181.997 pageviews*), 3800 downloads of the Libelle Lekker App and weekly appointments in the parent publication (circulation 300,000 ex.), the monthly Libelle Lekker (circulation 85.000 ex.) is enjoying huge success. Stir your culinary brand into the pot and reserve a spot in one of the following numbers of Libelle Lekker! Deadlines 

* www.libelle-Lekker.be: unique visitors 122.892; visits 162.825; pageviews 1.181.997 (source metriweb July 2011)

Contact: international@sanomamedia.be - +32 2 776 27 59 

2) Pink Ribbon: For the 5th time on a row Sanoma Media publishes Pink Ribbon Magazine. Come along on the 25th September at 2pm to the Place Saint Catherine in the center of Brussels to dance and sing with Belgian personalities on a song especially composed for the Pink Ribbon Magazine by a very well-known Belgian actor and singer. Pick up you free copy of Pink Ribbon Magazine. Check out www.pinkribbon-magazine.be and Facebook too. "You are not alone in the fight against breast cancer."

Contact : international@sanomamedia.be - +32 2 776 27 59 
 

 

In week 40, Humo (4/10) and Moustique (5/10) focus attention on Fair Trade in an extra section: the ideal place to turn the spotlight on your brand in a Fair Trade context.

Volume: 16 pages in Humo, 8 pages in Moustique
Tarieven:
Humo:
1/1 p. quadri: € 8.000
½ p. quadri: € 4.500
¼ p. vertical: € 3.000
¼ p. bloc: € 2.500
Moustique:
1/1 p. quadri: € 3.700
½ p. quadri: € 3.000
¼ p. vertical: € 1.400
¼ p. bloc: € 1.200

Book before: 20/9 Humo, 21/9 Moustique

Contact: international@sanomamedia.be - +32 2 776 27 59   

At Sanoma Regional Belgium the niche interior magazines are getting ready for the new season with hot interior tips, shots of stylish rooms and lots of deco news. Make your reservation no later than 15 September for the autumn and winter editions of Maisons de Charme, Wonen Landelijke Stijl and Stijlvol Wonen.


Contact: karen.raaijmakers@epn.sanomamedia.be - 03 466 00 72

The new edition of the Feeling Restaurantgids will be published on 28/09. A restaurant guide with 100 addresses in Flanders and Brussels, where you can enjoy exotic culinary delights. Book before 29/08 your advertisement in this culinary guide par excellence!

Contact : international@sanomamedia.be - +32 2 776 27 59

With the October issue of 28/09 Gael will be publishing a soup supplement with 50 great tasting recipes. Make sure your brand is part of this supplement, which will be putting the best of the best on the table! 

Day of issue: 28/09/2011
36.000 ex (blister with Gael)
Volume: 128 pg
Format: 15 cm x 15 cm
Deadline reservation: 18/08/2011

Rates:
1/1 pagina : € 3.536,50
Cover 2 : € 3.215,00
Cover 3 : € 4.175,50



Contact : international@sanomamedia.be - +32 2 776 27 59

Contact : international@sanomamedia.be - +32 2 776 27 59

In August and September our women's websites are especially focused on the theme of the new school year. For this specific occasion Sanoma Media Digital Solutions is offering two packages: Back2School Kids and Student Life.

Contact : international@sanomamedia.be - +32 2 776 27 59

A new school year and a new start for readers of Libelle and Femmes d'Aujourd'hui. Get your brand noticed by women who are looking for a new start without stress. After all, the beginning of the new school year also brings with it the need for new purchases.

Take a look at the themes in Libelle and Femmes d’Aujourd’hui.

Contact : international@sanomamedia.be - +32 2 776 27 59

The summer is here to stay! And the women? They want to enjoy summer to the full and indulge themselves! How to reach them? An editorial insertion in the contest that will be appearing every day in August on the women's sites of Flair (nl & fr), Libelle, Femmes d'Aujourd'hui, Libelle Lekker! and Zappybaby (nl). Our special offer for the summer: one month of online presence (August) for € 1,500. 

Contact : international@sanomamedia.be - +32 2 776 27 59

Sanoma Media Communication Solutions is feeling the summer rapidly approaching and wants to let you join in the fun with their summer promotions for print ads. Check out the options here.

Contact : international@sanomamedia.be - +32 2 776 27 59

MAGSCAN is having a makeover: the project is expanding its offer and presents new features. Please consult our 2011 offer of the MAGSCAN Opportunity Plan.

Contact : international@sanomamedia.be - +32 2 776 27 59

Yento!, the CRM platform for direct marketing, is offering you the opportunity to communicate effectively with readers of the Sanoma Media Belgium, Rossel and Corelio magazines. Take advantage of these summer promotions, valid until the end of August.

Contact: international@sanomamedia.be - +32 2 776 27 59

For two whole months Flair will be treating its readers to a cocktail of info and useful tips & tricks. The perfect recipe for a summer of fun and relaxation. What have we got in store for our summer editions? Fashion, beauty, travel, culinary articles and of course pocketbooks! Make sure your brand stands out and is noticed by our readers, each of which are women in search of inspiration for their holidays.
Book your space now for an ad in the next issue.

Deadlines Flair (Vl.)
Deadlines Flair (Fr.)

Contact: international@sanomamedia.be - +32 2 776 27 59

According to the latest quarterly figures from the CIM (Belgian Centre for Media Information), more than 166,000 copies of Story are sold every week. This shows an increase of 5 % compared to last year. Since its makeover in 2008, Story's sales have seen a growth of 9 %. Especially during the summer months, Story is the ideal magazine to read for most people. A unique opportunity to reach a receptive reading audience. Advertise in Story, solo or in combination with Storywood. More info.

Contact : international@sanomamedia.be - +32 2 776 27 59

• Mums with young children are embracing the internet and the internet is playing a crucial role in helping mums enrich and keep in control of their busy everyday lives
• These digital mums with young children are developing a deeper engagement with online content. In addition to task-based activities they are now using the internet for relaxation and entertainment and to engage with other people online
• Digital mums with young children are participating and personalising their web experience. They are connecting via social networking sites and contributing to forums and blogs
• The online activities and shopping habits of digital mums with young children varies significantly compared to those without young children. Advertisers should be aware of these differences in order to outreach to their target market

• "Digital mums" need new model @ warc.com
• Digital Mums with Young Children Executive Summary @ eiaa.net [.pdf]

• slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate
• a little more than one in three moms use Twitter (36%) and personal blogs (34%)
• a near-universal 98% of moms with email accounts check them at least once a day

• Online Moms Use Facebook, Email @ marketingcharts.com
• Mothers Rely on Friends’ Email & Facebook for Health Information @ lucidmarketing.com

While the soap audience has been shrinking for decades, driven by more women in the workplace and a 200-channel universe, the genre's decline appears to have accelerated over the past few years with the meteoric rise of social gaming.

From Newsweek's The Richer Sex - Companies had better cater to women:

Even before the financial crisis, the spending power of women was increasing in both rich and poor countries. The downturn has accelerated the trend, particularly in the United States. American men lost more jobs (they worked in the hardest-hit areas like financial services and manufacturing), whereas women started more companies. The pay gap has also continued to decrease. In 35 percent of double-income households in the United States, wives now make more than their husbands, up from 28 percent five years ago. Assuming the trend continues, the average woman will make more than the average man by 2024.

• “It’s no accident that Apple is the only company in the technology arena making any money,” says Michael J. Silverstein, a partner at Boston Consulting Group. “They make things that are beautiful, and you can charge a lot more for them.”
• Nintendo is doing a brisk business selling fitness-oriented Wii games to women.
• Best Buy has added a concierge service (à la Apple) to appeal to female shoppers.
• In Britain, one of the top players in financial services is also a grocery store—Tesco—which women trust with their food shopping, then later their savings accounts and car insurance.

"[I]t is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians'."

"[I]t is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians'."

• keep up with friends and family
• get entertained
• share information
• give advice

• Women buy beauty products offline at a rate four times greater than online .
• Women research online and buy offline.
• Familiar bloggers are more helpful (61% ) for providing beauty product advice than store websites (46%), social networks (33%) or message boards (20%).
• Women are just as likely to trust the beauty product advice from a Parenting (43%), Health (42%) or Lifestyle (37%) blog as from a Beauty and Fashion blog (43%).
• Blogs are more than two times more likely (63%) than magazines (26%) to have inspired a beauty product purchase over the last six months.

• Gilt Groupe [...] stages online 'flash' sales, offering women's, men's and children's designer apparel and accessories, designer home goods and high-end travel destinations at discounted prices in a limited time sale format, typically 36 to 48 hours. In 2009, FastCompany called it the "darling of luxury-obsessed bargain hunters.
• Zynga [...] develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace.
• Groupon is a deal-of-the-day website that is localized to major geographic markets in the United States, Canada, Brazil, Germany, France, the United Kingdom, Italy, Portugal and Spain.

• Women on the Web: How Women are Shaping the Internet @ comscore.com
• Women Prefer Social Networking, Email Over Shopping : ViziSense @ watblog.com
• What Do Women Need Online? Yahoo! Connectonomics study looks at marketing to women @ yadvertisingblog.com
• Here's Why Women Will Drive The Future Of The Internet (And What The Internet Is Turning Into) @ businessinsider.com
• The Men and No Women of Web 2.0 Boards (BoomTown’s Talking to You: Twitter, Facebook, Zynga, Groupon and Foursquare) @ kara.allthingsd.com

• She is yearning for information and affirmation (wants to know she's doing things the 'right' way)
• She considers trust a key factor in choosing brands

• Finding the best quality and lowest price are the top reasons women seek information on toys
• New Moms are key to the category: more than three-quarters of New Moms seek out and share information/opinions on toys

• How Women Approach Toy Purchases @ harbingerideas.com

Women want authenticity. [...] In the day of YouTube, Flickr, Facebook, product reviews, etc., women crave authenticity. Marketing materials that use real people and real language are often more persuasive. [...]
Women are aspirational. [...] While women trust authenticity and transparency, they also yearn to be a better version of themselves.  Yes, they would like to be driving a nicer car, be skinnier, have better skin, and wear more fashionable shoes, clothes and accessories.[...] Aspirational marketing can be very powerful because it taps into self-identity. 

Keep it authentic whenever possible, and show her a slightly better version of who she is, someone who fits in with her self-identity, or at least the self she feels she can realistically be.

• web sites (70%) have now surpassed traditional forms of word-of-mouth (58%) as women's preferred method for getting the word about products and services
• when it comes to sharing information or opinions, women are still nearly three times more likely to do so with family and friends than to go online.

• Breakthrough study by Harbinger: New dynamics of word-of-mouth/social media among women
• Harbinger Press Release (.pdf)

• Moms are finding 24 hours each week out of their busy schedules to use technologies such as a computer (89%), the Internet (87%) and mobile (84%) to help organise their lives.
• Moms don't waste time when they log on - 3 out of 4 are task oriented and have a clear idea of what they need to achieve.
• Much of their online activity centers on their children's health and organizing family life and finance:
• 71% to seek discounts and deals
• 71% to find recipes
• 62% for family activities, entertainment and travel
• 59% for personal health questions
• 56% to find arts/crafts projects
• 54% for holiday planning and activities
• 50% to find dieting information
• 49% for beauty/style
• 46% to seek answers for financial questions
• 42% for parenting advice
• 41% to answer questions on baby/pregnancy

• Moms spend 24 hours a week onine, according to just released study by Disney Online (.pdf) @ Disney Press Releases

• what deals entice them the most
• what avenues they use to find coupons
• how they share the best deals with others
• what offers make them stray from their favorite brands

• Focusing on underlying needs enables deeper emotional connections with women, for product, marketing and content functions.
• The most important needs for women revolve around personal growth, as well as their interdependencies on others in their lives.

• Understanding how channels deliver differently on needs allows for fine tuning of marketing communications.
• Social networking and IM are used most often by women. These channels enable women to stay connected and share information, but these connections are more casual. Marketing messages are often ignored in these environments.
• Women’s lifestyle and Special interest sites fulfill the most needs for women. These channels also offer anonymity which results in deep emotional connection.
  
• Email continues to be one of the stronger channels in terms of usage and a great channel for content sharing.

• Women’s lifestyle sites, specialty sites and review sites are ideal platforms for delivering marketing messages.
• These channels deliver 3x the impact on purchase decisions compared to other online channels.
• Women are most open to advertising on these channels especially compared to communication.

• Social networking sites reach a higher percentage of women than men globally: 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men
• women spend 30 percent more time on social networking sites than men
• women spend 8 percent more time online
• women spend 20 percent more time on Retail sites overall than men

• Download whitepaper
• full comScore Press Release 

• median spent on first-party purchases within Social Network games: the average female spent $55 dollars (compared to only $30 for males).
• purchases of in-game currency: females spent twice as much ($50 compared to $25)
• median overall expenditure was higher for females ($80) than males ($60)
  

• PlaySpan and VGMarket Publish Comprehensive Report on Digital Goods Spending @ prweb.com
• Women love to shop, even for virtual goods @ bizreport.com
• Facebook to launch PayPal-style 'Credits' in September @ netimperative.com

• 2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
• 1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
• The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
• Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
• 6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
• The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
• 77% of the female iPhone owners has a Facebook account.
• 36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.

• the enormous influence members of this demographic have over household purchase decisions
• the wide variety of goods they generally require

• Marketers woo "mummy bloggers" in UK @ warc.com
• Coke Taps Mommy Bloggers in Korea @ adage.com

1. networking/meeting new people (77%)
2. keeping up with news (60%)

• that the business provides useful information in its Twitter feed (68%)
• a desire to find out about the company's products or services (67%)
• to get good deals (60%).
• because they're already customers. (67%)
• to follow up on a retweet (41%)

• Moms Is A Subset of Women @ mediapost.com
• 2010 Marketing to Moms on Twitter Survey Results & Report $149 @ momreports.com

• 21% of women age 18-34 check Facebook in the middle of the night
• 63% use Facebook as a networking tool
• 42% think it’s okay to post photos of themselves intoxicated
• 79% are fine with kissing in photos
• 58% use Facebook to keep tabs on “frenemies”
• 50% are fine with being Facebook friends with complete strangers

• The First Thing Young Women Do in the Morning: Check Facebook [STUDY] @ mashable.com
• Study: More Than One-Third Of Women 'Addicted' To Facebook @ mediapost.com

1. Field Experts: stay-at-home moms with a topical focus on parenting.
2. Lifecasters: Millennial moms who live their life in public.
3. Pros: mom bloggers who have turned their passion for social into a profession.

1. Butterflies: young professionals who put the social in social networking.
2. The Audience: the largest group of social moms who listen and take it all in.

• Pregnancy and birth triggered 94% of moms to seek out information and share opinions with others online.
• 18% of social moms wield 78% of the overall influence.
• Field Experts and Lifecasters make up 16% of audience and wield 67% of the influence.
• 91% of social moms use Facebook for socializing.
  

• Social Media Moms Diced and Sliced @ mediapost.com

By the way: if you want to keep posted about the latest trends in social media for businesses,

• visit the conversity.be blog
• subscribe to the rss feed, or
• opt in for blog updates via e-mail

• 95% of women plan to go online this summer
• 62% notice and/or interact with online advertising.
• 53% (vs 67% overall) of the women aged 18-24 use the web more than other age groups for all activities except keeping up with news

• 46% include sales, discount codes
• 31%  feature creating/submitting an entry to win a prize
• 24%  provide customized local information
• 22%  offer interactive surveys/quizzes

• What Women Want From the Web Report (pdf) @ unicast.com
• Study: What Women Want Online @ adrants.com
• Study: What Women Want (In Online Ads) @ mediapost.com

• Most children who spend time on social networking or gaming sites do not play unsupervised. Nearly 70% of Moms retain control of where and when their 8-13-year-old children play.
• The majority of Moms know their children's passwords and nearly all have established appropriate and clear online rules and guidelines for them.
• The majority of Moms indicate their children may not join a social networking site unless a parent joins as well

1. Marketing "with" Moms rather than "to" moms
2. Motherhood as a brand
3. Customization: yoday's new mothers expect to customize products, media and even the lifestyle of motherhood
4. Frugalista Mom: moms have discovered that saving money is empowering, fun and a badge of honor among her peers
5. Emergence of the virtual playground
6. Sphere of influence on steroids: word of mouth marketing has been the most powerful form of marketing in the world of mothers
7. It's a small world after all: moms have gone global
8. Boomers are becoming grandparents

• Top 8 Changes In The Mom Market Over 5 Years @ mediapost.com

• Inside Blog Demographics @ sysomos.com
• The Who and Where of the Blogosphere @ blog.sysomos.com

• Consumers buy more Mother’s Day gifts.
• Consumers buy Mother’s Day gifts for a wider audience, including grandmothers, daughters, sisters, and aunts.
• Online plays a larger role in gifts for dad than for mom.

• Parent Appreciation Day @ blog.compete.com

• Men vs Women on Facebook @ Hubspot.com

Geo-tag and share your babies' events, milestones or measures. Find out on a map what other parents are doing around you. Check out other people's comments on similar baby development aspects. Integrate with Facebook, Twitter and Flickr.

• 3 Key Location Trends for Moms @ Mashable.com
• babymate iPhone app from Double Wedge
• Just for fun: The Durex baby case @ AdHunt

While these digital capabilities are not yet mainstream, trends show consumers are increasingly making more big-ticket purchases online. For product categories like computers, electronics, and DVDs, the ability to use coupons online might have a stronger influence on shoppers, according to The Integer Group analysis.

Further reading:

• Women Clip Most Coupons @ marketingcharts.com
• The checkout issue 3.10: Coupons (.pdf) @ digital.integer.com
• Wealthier Consumers Use More Coupons @ marketingcharts.com
  

• online coupons at 68%
• online product reviews by consumers, 61%
• emails from companies or brands, 45%
• articles read online, 41%.

• Peer recommendations about products on message boards makes women more likely to look for a product in the store (77%), more favorable about the product while shopping (74%), more likely to choose the brand/product over others (70%) and more likely to purchase the product in the store (67%).

• The influence of digital channels varies greatly. Although 51% of women are fans or followers of grocery, health/beauty or household products brands and the stores that carry them, consumer reviews on shopping sites are a top influence for 61% of respondents. Online articles, by comparison, are a top influence with 35% of respondents saying that reading online content (articles) is more influential now than one year ago. Blogs were also identified as an influence by 33% of respondents. Facebook and Twitter fall to the bottom of the list with only 19% saying that posts from friends and 11% saying that posts from brands, are top influencers. 
• Women are using the Internet to make shopping decisions. 81% of women have visited a superstore website in the past month, 70% visited a food/beverage brand website and 69% visited a health/beauty brand website. They also actively read email newsletters they receive from companies (61% read emails from food/beverage brands, 55% from health and beauty brands and 53% from superstores).
  
• Women spend between 6 and 60 minutes preparing for a shopping trip.This preparation includes doing product research online and offline, looking for coupons in multiple channels, reading email newsletters, etc. Although research channels used most vary by product category (ex: food/beverage vs. health/beauty), it is clear that brand marketers need to understand which are the most influential digital channels for their specific product.

• SheSpeaks iVillage Shopper Study Report (executive summary)
• New Study From iVillage And SheSpeaks Reveals Digital Is Changing The Way Women Shop Offline @ Forbes.com
• Women Seek Online Communities To Validate Purchases @ mediapost.com

• For Social Networking, Women use Mobile More Than Men @ blog.nielsen.com
• In Mobile, Women Rule Social Networking @ socialmediatoday

• Beauty Retailing - US - March 2010 @ mintel.com
• Female baby boomers look to web for cosmetics @ bizreport.com

• Women Flock to Social Games @ eMarketer.com

• make connections:
  stay up to date with friends and family
  connect with those she regards as her peers
• share items from their personal lives in order to solve real-life issues

• as means to gather information (researchers)
• to increase their status (social climbers)

• What Men And Women Are Doing On Facebook @ Forbes.com
• Where Do Women Social Network? Top 10 Sites @ Forbes.com

• Of all survey participants, 39% of female smart-phone owners aged 55+ have downloaded one or more app to their smart-phone.
• Gaming was the second most popular category for over-55-year-old women in the survey, with nearly 1 in 5 female smart-phone owners stating gaming is their favourite app compared to only 1 in 15 of men in a similar age band
• The number 1 app for female smart-phone owners over 55 is Facebook, with 18% of survey participants in this group saying that a social networking app is their favourite app.
• 22.5% of female smart-phone owners over 55 found out about their favourite app from a recommendation from a friend, compared to only 12.9% of male smart phone within the same age band.

• The Geek is not just your son, but also your gaming grandma

1. social networking website MySpace
2. online platform for people to create their own social networks Ning
3. social networking website Facebook
4. social networking and microblogging  service Twitter

• Social Media Demographics: Who's Using Which Sites @ Flowtown.com

1. Fisher-Price launched a Facebook app to help moms share their memories online via photos and videos
2. MomsRising created a campaign that allowed users to create customized videos celebrating their moms and their achievements
3. Estee Lauder reaches moms by providing free makeovers tied with new profile pictures, as well as online makeover tools

• Social media campaigns that moms love @ imediaconnection.com

1. If you care about client retention, you want women clients. Women are more loyal to individual service providers (aka financial service providers) than men
2. If you care about referrals, you want women clients.

Holly Buchanan: "Women refer more often than men do. Ask any woman how she found her financial adviser, pediatrician, hair stylist, and she'll tell you, "a friend recommended him/her.""

• Are Women Indecisive? @ marketingtowomenonline.typepad.com
• Men Vs. Women @ scienceblogs.com
• Re-render the Gender: Why the vast majority of advertising is not connecting with womenand what we can do about it. @ Amazon.com
• Making conversations: there's method in this madness @ bnox.be

• No advertising love for single women @ publicradio.org